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What’s the difference between “Highest spenders” and “Active payers”?
What’s the difference between “Highest spenders” and “Active payers”?

The difference between purchase behaviour

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Written by Client Solutions
Updated over a week ago

Bango analyzes all purchases in each collection period (for example, January to March 2019) to categorize each user:

  • Highest spenders: Top x% of the highest value payers in a country. These users have typically made multiple payments or large value payments

  • Active payers: users who made at least one purchase in the last 6 months

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