An audience, sometimes called a segment, is a collection of users with a common characteristic. Bango Audiences identify a group users based on their buying behavior, which lets you focus your campaigns on users most likely to make a purchase.

Bango Audiences are available for use on Facebook Business Manager or TikTok Ads. They plug straight into your campaign when you set up an ad set. There is no SDK or integration required. Bango shares these audiences with you using your Facebook/TikTok Ad ID.